The benefits of influencer travel programs for both destination and brands.
Influencers, the social media stars on all manner of platforms, are striking deals with destinations, and with brands, and bringing the places they go and things they see to their dream-filled followers. These kinds of collaborations are becoming the new win-win for influence deals, and they will only increase in velocity.
Brands who work with influencers get to be part of aspirational journeys across the globe, capturing audiences in a very visual way. Partnering with influencers is turning out to be a better pay-off than other traditional forms of advertising because of how emotionally invested the community of followers are. Influencers are using wanderlust apps like Sherpa to share guides with their fans, bringing their trips full circle by establishing themselves as travel experts and brand ambassadors – all rolled into one incredible package.
On the other side of the spectrum, destinations themselves are turning into the clients that want to partner and bring groups of influencers to build the buzz.
This is a massive shift in marketing dollars for destinations, and brands are seeing the returns in the form of booked hotels, booked flights and exploding local business. Influencers make travel, that often seems like a far off luxury, real and accessible.
“Influencer marketing has branched out beyond fashion into the travel sphere, giving audiences a taste of what it’s like to quit their jobs, travel the world and create a personal brand doing something that was once considered a far-fetched luxury. Now that millennial influencers have taken Instagram by storm, places like the Maldives and Bali have become some of the hottest destinations, triggering flight deals and affordable hotel packages like never before.” – David Hoffman, host for popular YouTube travel channel David’s Been Here.