UnScene from South Borneo, The Story Behind
UnScene from South Borneo is a visual content case study that aims to promote the South Kalimantan / Borneo’s region by thinking with visual content we can tackle local problems.
The case study is developed by Jepretgrafer, where visual content is not viewed as an end product, but rather as a process that identifies problems, creates stories, and unearths the unseen.
The visual content team embarked on an journey on a designated route in several regions of South Borneo to hold an ethnographic visual content research. The aim was to gather real life insights and turn them into opportunities and solutions. From the gathered insights, the focus was on three main visual content projects; each aiming to tackle one of the many major problems observed during the field trip.
Visual Content Marketing for Travel and Tourism Industry
According to Brain Rules by John Medina, when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Therefore, in term of digital visual marketing, visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers.
The projects which focus on the issues of Cultural Arts, Islamic Tradition and Halal Tourism represent how a visual content approach could be applied to create change where it is needed.
The unique ethnographic project is also designed to understand how people of different demographics find practical solutions to common problems based on “everyday objects, everyday solutions” research to gather fascinating findings. The next phase will focus on categorizing the findings into useful insights for the visual content work.
In order to balance innovation and implementation to create social impact, Jepretgrafer also collaborate with experts in order to deliver comprehensive implementation ecosytems.